Ideas, case studies and product news from Shaype.
Research, white papers, client stories and product releases from across the Shaype Ecosystem — the thinking behind the platform, and the products it powers.
Latest articles
6 results
Shayping the future of financial experiences
Shaype is the engine behind some of Australia's most visible brands, discreetly and reliably powering the delivery of innovative digital financial experiences.Some companies are born for the spotlight, broadcasting their credentials using slick social media profiles, branded consumer products and celebrity endorsements. Shaype operates differently. As a licensed financial institution powering the payment ecosystems behind high-profile names like Kit by CBA and Employment Hero, Shaype remains largely invisible to the end user – yet essential to their seamless experience. And that is by design, according to Shaype Australia CEO Mark Hansell. “What's important to the Shaype brand is removing complexity and enabling innovation for our clients, who are the ones providing the experience to their customers,” he explains. Operating in Australia since 2018, Shaype powers digital financial solutions for an expanding roster of clients, ranging from global financial institutions to emerging enterprises. Shaype spent two years building its underlying ecosystem before becoming its own first customer to launch the travel and money management app ‘Hay', demonstrating its impressive financial capabilities. Shaype's investors continue to double down as the company achieves on its mission, including an A$33 million Series C in 2022 and a recent A$15 million top up through existing shareholders in 2024. Shaype became profitable last year, achieving 246% revenue growth and a list of new client launches, including Halal Money, ANNA Money and being selected by ANZ to help phase out cheques. Shaype is now in the process of expanding internationally, starting with the UK.
Australia's first AI-powered finance “super app” for businesses
Artificial Intelligence-powered SME business account provider ANNA Money has teamed up with embedded finance innovator Shaype to launch Australia's first all-in-one business finance “super app”, now rolling out to startups and proprietary limited (“Pty Ltd“) companies.
Technology driving the new wave of banking
Andrew Laycock, the chief executive and founder of Shaype, saw how the banking industry was transforming and identified an opportunity to develop a platform that could support non-banking institutions looking to compete. The platform also helps traditional banks offer modern products and services faster and more efficiently than their older systems allowed. "You're only as good as your slowest moving part," Laycock says. "That's not solved by simply taking what you have and deploying it as a cloud service
Financial services elephants need the little guys
Global banking regulation has bolstered the case for bigger is better when it comes to financial services in the current age. But the bigger banks grow, the harder it is to innovate the types of solutions that deliver step-changes for customers.
The payments future is being reimagined
Chief product officer at Shaype, Mark Hansell, told the roundtable that with open banking technology, you can take customer data and put it into the hands of the people that know the end customer the best, which is the business that is operating a marketplace or operating a chain of shops. “You can take that data and take the insights around brilliant customer experiences from those businesses and orchestrate movements of money automatically in the background,” Hansell said. “In doing so, you can drive massive efficiencies in things like supply chains, smart contracts, and bits and pieces like that.
Banking on the cloud: CBA's Kit shows new ways to build apps
When Commonwealth Bank decided it needed a new app to teach kids about money, it took a radically different approach to product development than a bank of old. Rather than getting its own teams to build the app – which includes a virtual bank account and prepaid debit card – it turned to Shaype, a Sydney-based fintech specialising in “embedded finance”. The decision points to a dramatic transformation in major bank thinking about technology and innovation.